The show calls the staff “volunteers,” but one remarks during her Hof experience that this is the strangest thing she’s been asked to do for a job, suggesting these “volunteer” assignments are the kind that come without the luxury of refusal. (I should note here the Wim Hof method is connected to multiple deaths.) Cut to half a dozen Goop staffers in bikinis shivering in the snow insisting they’re not really cold. In another, Wim Hof claims that your breathing method means you will not feel cold. This is interwoven with footage of Goop staffers in a gated resort in Jamaica, supposedly taking it under a “controlled circumstances,” but really drinking far less standardized doses of ‘shroom tea in much the same way rich college kids do in dorm rooms. In an episode on the benefits of mushrooms, psychiatrist Will Siu talks about the importance of taking phycobilin in controlled doses under the right circumstances, suggesting that it can one day be taken in pill form, much like regular anti-anxiety medication. The show also blithely undercuts its own featured experts.

But the most remarkable part is how it undercuts Goop’s biggest claim: that Paltrow is someone we should be listening to in the first place. Paltrow and her Goop compatriots, most notably Elise Loehnen, Goop’s chief content officer, spend six episodes entertaining the idea that science is trying to keep us from opening our minds to the true path to “wellness.” Add in a parade of Goop employees “volunteering” to be experimented on and a huge helping of the myopic cultural assumptions of those trying to sell it, and the show becomes downright tasteless. But even as entertainment, the show is a nesting doll of terrible. But with Netflix’s reach, it will surely become a household name. Women of a certain age and class may already know Goop. So when Netflix signed Paltrow to create a show featuring her 21st century version of Victorian quackery, there was an outcry.

But sometimes her stuff careens into dangerous territory. Goop’s claims are, at best, often useless. (The name was chosen partially because of an inside joke and partially because of Paltrow’s initials.) The other was that she straight-up sold snake oil: water bottles with crystals inside that “radiate energy,” packets of pills that have no proven medicinal value, and the infamous jade “ yoni egg.” Paltrow peddled false promises of a better you aimed at the upper-class white woman like herself, with high-powered careers, ambitious health goals and money to burn. But Paltrow’s company had two things that made it stand apart.

Wim hof method dangers